Privacy policy
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<p><em>Last updated: 22 September 2026</em></p>
<p>Ruh-e-Mehak ("<strong>Ruh-e-Mehak</strong>", "<strong>we</strong>", "<strong>us</strong>" or "<strong>our</strong>") is a fragrance brand operated by <strong>FKF Online Marketing Company</strong>. This Privacy Policy explains how we collect, use, share and protect your personal information when you visit <a href="https://ruhemehak.com">ruhemehak.com</a> (the "<strong>Store</strong>"), place an order, or otherwise contact us.</p>
<p>We respect your privacy and handle your personal data in line with the Information Technology Act, 2000 and its rules, and the Digital Personal Data Protection Act, 2023, as applicable. By using the Store, you agree to the practices described in this policy.</p>
<h2>1. Information We Collect</h2>
<p>We only collect information that we need to run the Store and serve you well:</p>
<ul>
<li><strong>Contact details</strong> – your name, email address, phone / WhatsApp number, and billing and shipping address.</li>
<li><strong>Order information</strong> – products you buy, order value, payment method chosen (including Cash on Delivery, where offered), and order and delivery history.</li>
<li><strong>Account information</strong> – if you create an account, your login details and saved preferences.</li>
<li><strong>Communications</strong> – messages you send us by email, phone, WhatsApp, the contact form or social media.</li>
<li><strong>Device and usage information</strong> – IP address, browser type, device type, pages viewed and how you interact with the Store, collected through cookies and similar technologies.</li>
</ul>
<p><strong>Payment information:</strong> Online payments are processed securely by third-party payment gateways. We do not see or store your full card number, CVV, UPI PIN or net-banking password.</p>
<h2>2. How We Use Your Information</h2>
<ul>
<li>To process, pack, ship and deliver your orders, and to send order and delivery updates.</li>
<li>To handle cancellations, returns, replacements and refunds as per our store policies.</li>
<li>To respond to your questions and provide customer support.</li>
<li>To maintain your account and remember your preferences.</li>
<li>To improve our website, products and shopping experience.</li>
<li>To send you offers, new launches and updates by email, SMS or WhatsApp <strong>only where you have agreed to receive them</strong>. You can opt out at any time.</li>
<li>To detect and prevent fraud, misuse and security issues.</li>
<li>To comply with legal, tax and accounting requirements.</li>
</ul>
<h2>3. Sharing of Information</h2>
<p><strong>We do not sell your personal information.</strong> We share it only when needed, with:</p>
<ul>
<li><strong>Shopify</strong>, which hosts and powers our Store. You can read Shopify's privacy practices at <a href="https://www.shopify.com/legal/privacy" target="_blank" rel="noopener">shopify.com/legal/privacy</a>.</li>
<li><strong>Payment gateways</strong> that process your online payments.</li>
<li><strong>Courier and logistics partners</strong> who deliver your orders (they receive your name, phone number and delivery address).</li>
<li><strong>Service providers</strong> who help us with email, messaging, analytics and advertising, bound to use your data only to provide their service to us.</li>
<li><strong>Government or law-enforcement authorities</strong>, when required by law or to protect our rights, customers or the public.</li>
</ul>
<h2>4. Cookies</h2>
<p>We use cookies and similar technologies to keep your cart working, remember your preferences, understand how visitors use the Store, and show relevant ads. You can block or delete cookies in your browser settings, but some parts of the Store (such as the cart and checkout) may not work properly without them.</p>
<h2>5. Data Security</h2>
<p>We use reasonable security practices to protect your information, including secure (HTTPS) connections and the security features of our hosting and payment partners. However, no method of online transmission or storage is 100% secure, and we cannot guarantee absolute security.</p>
<h2>6. How Long We Keep Your Data</h2>
<p>We keep your personal information only for as long as it is needed for the purposes described above — for example, to complete your orders, handle returns or warranty questions, and meet legal, tax and accounting obligations. After that, we delete or anonymise it.</p>
<h2>7. Your Rights</h2>
<p>Subject to applicable law, you have the right to:</p>
<ul>
<li>Ask what personal information we hold about you and how we use it.</li>
<li>Ask us to correct or update inaccurate or incomplete information.</li>
<li>Ask us to delete your personal information, where we are not required to keep it by law.</li>
<li>Withdraw your consent for marketing messages at any time (use the "unsubscribe" link in emails, reply STOP to SMS/WhatsApp, or contact us).</li>
<li>Raise a complaint with our Grievance Officer (see below).</li>
</ul>
<p>To make a request, contact us using the details below. We may need to verify your identity before acting on your request.</p>
<h2>8. Children's Privacy</h2>
<p>Our Store is intended for adults. We do not knowingly collect personal information from anyone under 18 years of age without the consent of a parent or legal guardian. If you believe a child has shared personal information with us, please contact us and we will delete it.</p>
<h2>9. Links to Other Websites</h2>
<p>Our Store may contain links to other websites or social media platforms. We are not responsible for the privacy practices of those websites, so please read their privacy policies separately.</p>
<h2>10. Changes to This Policy</h2>
<p>We may update this Privacy Policy from time to time. The latest version will always be available on this page, with the "Last updated" date shown at the top.</p>
<h2>11. Contact Us & Grievance Officer</h2>
<p>For any questions, requests or complaints about your personal information, please contact our Grievance Officer:</p>
<p>
<strong>Grievance Officer:</strong> Farman<br>
<strong>Business:</strong> FKF Online Marketing Company (Ruh-e-Mehak)<br>
<strong>Email:</strong> <a href="mailto:contact@ruhemehak.com">contact@ruhemehak.com</a><br>
<strong>Phone / WhatsApp:</strong> <a href="tel:+919411713390">+91 94117 13390</a><br>
<strong>Address:</strong> Plot 5, Chandanpur, Landhaura, Bhagwanpur, Uttarakhand – 247664, India
</p>
<p>We will acknowledge your complaint promptly and aim to resolve it within one month of receiving it.</p>
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